How to challenge youngsters who are ready to move to Cherepovets and do something more than just sitting in the offices and doing the routine things? We found out that this internship is for the guys who have the real steel spirit. So we created the name for the program that differs that internship from other leadership programs on the market.
Here youngsters can dive into all business processes of Severstal, find out more about the production and influence on the development of the company. There is no standard decisions or any boring theories from the schoolbook! This is how the slogan of the internship "Career by trial and error" has appeared. We decided to use a two-part structure in communication and show the contrast between theoretical knowledge and real business experience.
"Discuss the benefits of a windmill with classmates? Please, no! My choice is to develop a new energy industry by creating wind powered towers".