IT guys are people who always dig into details, they strive to create beautiful and functional products. However, only an IT specialist knows what is hidden behind the glitz.
The main idea is to show the inside of the company. In digital space, chaos reigns around. MTS is positioned as a digital laboratory where employees work on technologies. It mixes ideas, technologies, colors, numbers, and fonts – as a result, this whirlpool enables IT specialists to develop their full potential.
The basis of the visual concept is a combination of two techniques: glitch and duotone. Together they create a bright and modern image of the brand and provide a variety of message tonality.