MTS Fountain Challenge
How to hack a fountain and make it dance to your music

In brief
The first fountain programming contest
MTS transforms from a traditional telecom business to a modern tech IT company. The transformation starts from Krasnodar — the region in which IT specialists don't consider MTS as a promising place to work.
To create an image of MTS in Krasnodar as a technological and modern IT company. Also the company wanted to collect contacts of talented IT specialists and "shake up" Krasnodar and its citizens.
MTS Fountain Challenge is the first IT-competition in Russia with programming fountains. Any Krasnodar student can hack a fountain and make it dance to his tunes. We developed the landing page for registration of participants, launched a promo campaign in social networks and collected 157 registrations as a result.

The guys have had 12 hours to write the code, choose their favourite song and test the result in demo — it's all for the show, where 2000 spectators have gathered.

We showed 5 best musical projects, from La La Land to Beethoven, on Aurora fountain. Spectators were clapping and shouting 160 Hz loud to determine the people's choice award. 2 IT specialists from KubSU took 100 000 rubles for creating the best code. Finally, the most important thing: now people talk about MTS not only in Krasnodar, but through the whole country. MTS Fountain Challenge marked the beginning of the IT transformation in the company.
show visitors
3 134 000
campaign reach
winning teams
A database of Krasnodar IT specialists for MTS
Posts in media and social networks