In METRO, every employee is an entrepreneur, who understands what he is doing, why and how it will benefit him and the company. We decided to show applicants what distinguishes METRO employees and to back up our statements with the real benefits of work that the company provides in order not to sound unfounded.
Every METRO specialist has his own peculiarities of the profession, which are revealed in the first part of the message: "The METRO customer service specialist knows what the lump of salmon differs from in-line cutting", "The METRO worker does not know the phrase" I'm not from this department " and always happy to help ", etc.
In the second part of the communication there is a basis for trust: "We focus on the result", "We give freedom of action", "We immerse ourselves in the business of clients", etc.
In every communication there is a slogan "Work in METRO. You in?". But it would be illogical to ask this question to the company's employees, so for internal communication it turns from a question into a confident statement "I'm in!".