Work and care at IKEA


Unconventional video about career opportunities

In brief

It's a video about working at IKEA featured not only employees talking about their job, but also their parents!
Task


To make a video that does not just tell about work in the company, but also shows applicants how IKEA cares about employees and what opportunities it provides for them.
Solution
Who always sincerely worries about us, even if It's been a long time since we were kids, even if we are 1000 kilometres away? Of course, our parents! Mom will keep asking you if you wear a hat and eat well. However, if you work at IKEA, your parents can be calm because the company takes real good care of its employees and gives them all the opportunities for a comfortable life.