Various activations took place on a portal during the month. Taking part in it, employees could comprehend the Continental values and fill it with something special.
Explain with one photo
For One Another
Every employee was supposed to describe the value 'For One Another' using only one photo and then add it to the website. At the end of the activation all the images were combined into a corporate collage – now it hangs on the wall in the office.
Passion To Win
Employees suggested their versions of the symbol of the value 'Passion To Win': they drew it or collected pictures, uploaded it to the website and then voted for the best idea.
Continental managers conducted a series of educational lectures for employees and then prepared tests to check how carefully the audience had listened to them. Employees solved tests on the website and received reward points for the correct answers.
Freedom To Act
Employees formed groups of 5-6 people and chose a common task to be completed during the week. To confirm the completion of the task, each group uploaded a photo to the site.
With the help of emoji, we encrypted the catch phrases revealing the meaning of values. Employees guessed them, entered in a special window on the website and received reward points for the correct answers.
Employees recorded videos in which they spoke about one of the values of Continental in 10 words. Videos were uploaded to the campaign website, and then colleagues chose the most unusual one.