The research conducted among bank employees showed that the majority of them feel constant support of the bank both at work and in their personal lives. The employees appreciate this care, however they do not identify it as the general corporate policy and philosophy.
We decided to turn employers care about its workers into the main value. Thus, positioning was based on the idea that the employer lavishes care upon its employees so that the workers could concentrate on the main things in their lives.
The bank provides stability, comfortable working conditions, financial independence, opportunities for development, and as a result confidence in the future. When a person feels confident about the future they can focus on the things that are truly important both at work and in private life.