Firstly we decided to single out a certain part of target audience easily accessible in the places of its representatives' location. Of course the first audience we could think of were students. We decided to start the project at universities in order to later attract alumni and older audience in Ryazan with the help of news and posts spread by students.
Besides in order to attract a wider range of participants we simplified the initial conditions, i.e. we called the contest "Make it better" and offered students to think of the ways of their university improvement.
Thus we organized a contest (or a two-level project to be precise) which allowed the participants to suggest the ways of university processes and activities improvement, and afterwards to work on complicated bank cases under the guidance of experienced supervisors.