While searching for the appropriate style we concentrated on two main factors.
Firstly we took into account that Otto Group is a German company, and works by German graphic designers have always been an example to follow.
Secondly, we decided to find and use some of the old Otto designs, after all everything new is a well-forgotten old.
Thus we found the cover of Otto Versand 1953 summer catalogue which defined the graphic style of the booklet design. The new look at the old cover brought to life a dynamic technique of 'dancing' squares, i.e. contrast elements of different sizes. As a result a laconic and dynamic design was created.