We did the research and studied the strategy of development and it allowed us to choose four key values of the company: initiativity, openness, effectiveness, responsibility. These particular values Otto Group mostly appreciates and wants to develop it in its employees.
For being initiative, open, effective, responsible and for achieving the maximum result you need to ask yourself: 'Is it enough?'. This phrase became the slogan of the advertising campaign and joined four values.
Values help the company to move the right way, don't allow to lose its track and serve as a guidemark, that is why creative concept uses travelling theme. Initiativity, openness, effectiveness, responsibility are pins on the map, which employees need to play-through on the way to big goals. Played-through tasks are conquered peaks, and Otto Group employees are brave travellers.