MTS Fountain Challenge
How to hack a fountain and make it dance to your music

In brief
The first fountain programming contest
Background
MTS transforms from a traditional telecom business to a modern tech IT company. The transformation starts from Krasnodar — the region in which IT specialists don't consider MTS as a promising place to work.
Task
To create an image of MTS in Krasnodar as a technological and modern IT company. Also the company wanted to collect contacts of talented IT specialists and "shake up" Krasnodar and its citizens.
Solution
MTS Fountain Challenge is the first IT-competition in Russia with programming fountains. Any Krasnodar student can hack a fountain and make it dance to his tunes. We developed the landing page for registration of participants, launched a promo campaign in social networks and collected 157 registrations as a result.

The guys have had 12 hours to write the code, choose their favourite song and test the result in demo — it's all for the show, where 2000 spectators have gathered.

We showed 5 best musical projects, from La La Land to Beethoven, on Aurora fountain. Spectators were clapping and shouting 160 Hz loud to determine the people's choice award. 2 IT specialists from KubSU took 100 000 rubles for creating the best code. Finally, the most important thing: now people talk about MTS not only in Krasnodar, but through the whole country. MTS Fountain Challenge marked the beginning of the IT transformation in the company.
Results
2000
show visitors
3 134 000
campaign reach
winning teams
5
A database of Krasnodar IT specialists for MTS
Posts in media and social networks