Visual concept of a bank like this can not obviously be based on strict rules. Therefore we came up with an idea of a free and interactive approach to design aligned with visual marketing concept of Life. We introduced live non-staged photos (accidentally captured life and work situations), cursive type, and free arrangement. The concept does not tightly define the form: it consists of three modules (a photo, a bubble with a note, and an accompanying text) to be combined. Makelove art director gave the following poetic definition to this visualization: "All details graphically depict the life flow, they are based on the random rhythm of accidents".