The research revealed that the employees value the opportunity to achieve success inside the company. However success is a vague notion and everyone has their personal understanding of this concept. In order to be able to work on the value we had to figure out the real meaning of the word "success" for the company employees.
Apparently, success for them was equal to tangible results of work and clear ways of achieving the mentioned result. As for the tangible result it includes customers' positive emotions, the opportunity to earn well, develop a career, and take part in the company decision making.
We designed motivators for each group of the target audience. For instance, tangible result for a candidate implies transparent ways of increasing income, while current employees are more concerned about the career development system.