Bank of Moscow brand
It's time to think about what's really important
In brief
It is Bank of Moscow employer brand with the slogan "Think about really important things. We are in charge of the rest" which encourages employees to focus on the things that are really important for them.

Task
To develop Bank of Moscow employer brand, its creative and visual concept.
Solution
Research
The research conducted among bank employees showed that the majority of them feel constant support of the bank both at work and in their personal lives. The employees appreciate this care, however they do not identify it as the general corporate policy and philosophy.

Positioning
We decided to turn employers care about its workers into the main value. Thus, positioning was based on the idea that the employer lavishes care upon its employees so that the workers could concentrate on the main things in their lives.

The bank provides stability, comfortable working conditions, financial independence, opportunities for development, and as a result confidence in the future. When a person feels confident about the future they can focus on the things that are truly important both at work and in private life.
Creative concept
The slogan "Think about really important things. We are in charge of the rest" was designed for the brand. Then we defined the most important things in people's lives, i.e. family, traveling, career, sport, and education.
"Think about really important things. We are in charge of the rest"
The main visual concept technique was making images with the help of words (describing advantages of working for the company). The silhouettes symbolize the company, they stand for the Bank of Moscow which provides support for the employees and motivates them to think only about important things.
Font design is always combines with a small pictogram underlining the main value promoted by the poster.
Production